CULTURAL CATALYST
IGNITING RELEVANCY & ENGAGEMENT AT THE INTERSECTION OF DEI AND MARKETING
Cherice Jenelle Williams is an award-winning brand builder, business coach, and nonprofit board executive. With 15+ years of corporate marketing and DEI experience across diverse industries, Cherice specializes in turning cultural relevance into a competitive advantage for business.
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Cherice's dynamic approach demystifies the process of integrating cultural insights into product development, marketing, and corporate culture, transforming them into measurable success. She educates teams on seeing beyond the surface level of diversity efforts, focusing instead on the deep-rooted impact of cultural relevancy on value-creation, consumer engagement and loyalty. By connecting the dots from inputs to outputs, Cherice empowers audiences to make informed, culturally competent decisions that resonate with diverse audiences and drive growth.
AS FEATURED ON
SIGNATURE TOPICS
BRIDGING THE GAP BETWEEN THE INHERENT VALUE OF CULTURAL DIVERSITY AND TANGIBLE BUSINESS OUTCOMES
01
Cultural Relevance From The Inside-Out
To create brands that truly resonate with diverse audiences, it's crucial to have cultural competency in marketing. This means understanding and respecting different cultures, values, and beliefs, which leads to authentic and engaging connections with customers.
02
Transformation Through Authentic Leadership
Managers play a crucial role in creating a positive work environment. By bringing authenticity, enabling trust, and practicing empathetic leadership, they can inspire their team to achieve great things. It's important to recognize the individuality of problem-solving approaches, as this can lead to more creative and effective solutions.
03
Making Cents of DEI: A Business Imperative
Incorporating Diversity, Equity, and Inclusion is crucial for a company's success. When employees feel empowered to bring their full selves to work, it leads to better decision-making and collaboration. Let's work together to ensure that everyone has a seat at the table for a more equitable and prosperous future.