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GET TO KNOW CHERICE

Transformational Marketing Leader | DEI Strategist | Board Executive | Mommy

I am a marketing leader who is passionate about creating purposeful and culturally relevant brands for both corporate and entrepreneurial ventures. My goal is to help businesses adapt and thrive in our constantly changing and diverse world.

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MY STORY

With over 15 years of experience as a multi-disciplinary marketer, I have built iconic household brands that have left a lasting impression on global consumers' lives.

 

Whether it’s the personal hygiene products you’re using daily (i.e. Secret Deodorant, Gillette), retailers you shop at (i.e. Target Corp.), food and beverages on your table on a Friday night (i.e Pizza Hut, Maker's Mark), to the sporting and entertainment events you attend with friends over the weekend (i.e. Miami Heat or Dallas Cowboys) - that was my impact. I served up brands and experiences that powered memorable moments in diverse consumer lives.

 

Over the past two decades, I realized I was also building another powerful brand - my personal brand. As my career evolved and elevated across new brands, companies, and cities, I’ve transformed businesses internally through authentic leadership of teams, mentorship, and consulting.

 

While I personally didn’t have a blueprint that guided my career, by documenting my journey via digital outlets, I have inspired many aspirational marketers, entrepreneurs, and multicultural women that they too can build a purpose-driven life - where their expertise and passions collide.

 

Through countless ad-hoc requests to consult on small-businesses of my network, lend thought-leadership to business summits, and serve on non-profit boards, the Cherice Jenelle, LLC business was born.

 

Cherice Jenelle, LLC is my authentic and witty outlet to service and impact broader communities seeking fresh (and often creatively disruptive) thinking across brand-building topics like: marketing, cultural relevancy, DEI and entrepreneurship. I bridge the case studies and experiences of my past to provide practical guidance on how we transform our businesses to support this ever-evolving economy.

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COSIGN MAGAZINE:
WOMEN TO WATCH 2024

I was extremely surprised and honored to be featured in COSIGN Magazine's March 2024 issue that celebrates impactful women leaders and business-owners in the metro-DFW community. 

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Even more, being able to share this milestone with my daughters is immensely rewarding. My career has required much sacrifice in time and energy, but at the heart of all decision making is the impact I'll have in their lives. I encourage you to pick up a digital copy, which features a 3-page interview on my career journey.

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IN SUMMARY

  • Corporate marketing leader with over 17 years of experience in consumer insights, loyalty marketing, CRM, brand management, product management and strategy

  • Marketing coach and brand builder serving women entrepreneurs since 2010

  • Sought after speaker and panel moderator on topics related to entrepreneurship, marketing, and diversity, equity, and inclusion

  • Past President of National Black MBA Association | Dallas - Fort Worth Chapter 

  • Graduate of University of Michigan (Bachelor of Science in Political Science) and University of Miami (MBA in Marketing and General Management)

  • World traveler with a love for venturing to a new destination every year

  • Reside in Dallas, TX with my daughters, Bella and Giana

  • Favorite sports teams: Golden State Warriors and any University of Michigan team

  • Featured on: Beyond the Boardroom Podcast, Just Start Podcast, Shout Out DFW, Trill MBA Podcast, and Voyage Dallas

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