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ABOUT CHERICE JENELLE

Transformational Marketing Leader. Cultural Catalyst. Board Executive. Mama.

I’m Cherice Jenelle - a brand builder, corporate executive, and strategic voice for women and organizations in motion. With over 20 years in marketing and inclusive leadership, I’ve helped build the brands you shop, sip, cheer for, and trust.

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From the deodorant in your cabinet to the bourbon on your bar cart, I’ve shaped how global brands like Secret, Gillette, Target, Pizza Hut, and Maker’s Mark show up in the lives of real people — especially multicultural consumers whose stories often go untold.

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But just as important as the campaigns I’ve led is the personal brand I’ve built along the way.

  • LinkedIn
  • Youtube
  • Instagram

A Career Built on Culture and Clarity

 

​As my career evolved - across industries, cities, and leadership roles - I found myself becoming more than a marketing executive. I became a mentor, a board leader, a consultant, and a source of inspiration for women who saw a piece of themselves in my journey.

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I didn’t have a roadmap. What I did have was a belief that purpose, passion, and professionalism didn’t have to live in separate lanes. I used my platforms, on panels, in boardrooms, and online,  to share what I was learning in real time. That transparency became my superpower.

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And when the requests started rolling in — “Can you help me launch this business?” “Would you speak at our summit?” “Can you serve on our board?” — my consulting brand, Cherice Jenelle, LLC, was born.

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What I Do Today

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Through Cherice Jenelle, LLC, I serve individuals and organizations in transition — those navigating growth, reinvention, or the pursuit of greater impact. I offer:​

  • Personal Brand Coaching for high-achieving women ready to show up boldly

  • Speaking Engagements & Panels that blend corporate insight with human truth

  • Board Advisory for organizations that need to evolve rapidly to meet their communities needs

 

Whether I’m building brand love for Fortune 500s or helping women reintroduce themselves to the world - I do it with intention, energy, and a bit of wit. I’m not here to give you fluff. I’m here to help you own your story, elevate your presence, and move with purpose.

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Outside of Work

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I’m a proud mom of two bold, beautiful daughters (Bella + Giana), a world traveler who tries to discover a new destination every year, and a lifelong fan of the Golden State Warriors and anything University of Michigan (#GoBlue).

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Let’s Work Together

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If you're navigating what’s next — in your career, your business, or your brand — I’m here to help you turn that next chapter into your most powerful one yet.

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COSIGN MAGAZINE:
WOMEN TO WATCH 2024

I was extremely surprised and honored to be featured in COSIGN Magazine's March 2024 issue that celebrates impactful women leaders and business-owners in the metro-DFW community. 

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Even more, being able to share this milestone with my daughters is immensely rewarding. My career has required much sacrifice in time and energy, but at the heart of all decision making is the impact I'll have in their lives. I encourage you to pick up a digital copy, which features a 3-page interview on my career journey.

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IN SUMMARY

  • 20+ years of experience across marketing strategy, CRM, insights, brand management, and innovation

  • Marketing coach and mentor to women entrepreneurs since 2010

  • Sought-after speaker on branding, leadership, and DEI

  • Past President, National Black MBA Association | DFW Chapter

  • Graduate of University of Michigan (B.S.) and University of Miami (MBA)

  • Featured on: Beyond the Boardroom Podcast, Just Start Podcast, Shout Out DFW, Trill MBA Podcast, and Voyage Dallas

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