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GET TO KNOW CHERICE

Transformational Marketing Leader | DEI Strategist | Board Executive | Mommy

As a multi-faceted marketing leader, I build brands with purpose and cultural relevance that help businesses evolve in our dynamic and diverse world.

 

I know that evolution is necessary from first hand experience—I’ve had to pivot throughout my career in the business sector.

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My Story

As a multi-disciplinary marketer, I’ve spent 15+ years of my career building iconic household brands. Whether it’s the personal hygiene products you’re daily using, to the food and beverages on your table on a Friday night, to the sporting and entertainment events you attend with friends over the weekend - I did that. I served up experiences that enabled powerful moments and memories in diverse consumer lives.

 

What I didn’t realize at the time, was that I was also building another powerful brand - my own. As my career moved across brands, companies, and states, I’ve transformed business, and also the people I touched. While I personally didn’t have a blueprint that guided my career, by documenting my journey via social media, I have inspired many aspirational marketers, entrepreneurs, and multicultural women that they too can build a purpose-driven life - where their expertise and passions collide.

 

Through countless ad-hoc requests to consult on small-businesses of my network, lend thought-leadership to summits, and serve on non-profit boards, the Cherice Jenelle, LLC business was born. Cherice Jenelle, LLC is my personal and witty outlet to service and impact broader communities seeking fresh (and often creatively disruptive) thinking across brand-building topics like: marketing, cultural relevancy, DEI and entrepreneurship. I bridge the case studies and experiences of my past to provide practical guidance on how we transform our businesses to support this ever-evolving economy.

IN SUMMARY

  • Corporate marketing leader with over 15 years of experience in consumer insights, loyalty marketing, CRM, brand management, product management and strategy

  • Marketing coach and brand builder serving women entrepreneurs since 2010

  • Sought after speaker and panel moderator on topics related to entrepreneurship, marketing, and diversity, equity, and inclusion

  • Board president of National Black MBA Association | Dallas - Fort Worth Chapter

  • Graduate of two U of Ms: University of Michigan (Bachelor of Science in Political Science) and University of Miami (MBA in Marketing and General Management)

  • Seasoned traveler with a love for venturing to a new destination every year

  • Reside in Dallas, TX with my daughters, Bella and Giana

  • Favorite sports teams: Golden State Warriors and any University of Michigan team

  • Featured on: Beyond the Boardroom Podcast, Just Start Podcast, Shout Out DFW, Trill MBA Podcast, and Voyage Dallas

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