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I Help Accomplished Women Reclaim Their Authority When Everything Shifts

Because I know what it's like to build credibility inside a corporation,

and then have to rebuild it all over again when you step outside.

I'm Cherice Jenelle - a brand builder, corporate executive, and strategic voice for women navigating the messy middle of career transition.

 

For 20+ years, I've led marketing and inclusive leadership for global brands like Secret, Gillette, Target, Pizza Hut, and Maker's Mark. I've shaped how brands show up in the lives of real people - especially multicultural consumers whose stories often go untold.

 

But the brands I've built for Fortune 500s? That was only half the story.

 

The other half is the personal brand I've been building alongside my corporate career - while managing teams, traveling for work, serving on boards, and parenting two daughters.

 

And here's what I've learned: The skills that make you successful inside a company don't automatically translate to authority outside of it.

 

I created Brand Elevation Lab and Authority Builder to bridge that gap.

  • LinkedIn
  • Youtube
  • Instagram

The Career I Built - And the Brand I Almost Lost

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My career evolved across industries, cities, and leadership roles. Marketing executive. Mentor. Board leader. Consultant. Source of inspiration for women who saw pieces of themselves in my journey.

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From the outside, it looked like I had it all figured out.

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But here's the truth: I didn't have a roadmap.

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What I did have was a belief that purpose, passion, and professionalism didn't have to live in separate lanes. So I used my platforms—on panels, in boardrooms, and online—to share what I was learning in real time.

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That transparency became my superpower.

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When the requests started rolling in - "Can you help me launch this business?" "Would you speak at our summit?" "Can you serve on our board?"- I realized something:

The personal brand I'd been building quietly, almost accidentally, had become just as valuable as my corporate credentials.

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That's when Cherice Jenelle, LLC was born.

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But launching my own brand came with a reckoning I didn't expect:

- How do I introduce myself without the company logo behind my name?  
- How do I position my expertise when I'm not working on billion-dollar campaigns anymore?  
- How do I show up as an authority when I'm still figuring things out myself?

 

Sound familiar?

 

That's the identity crisis I help my clients navigate. Because I've lived it. I'm still living it - building this business nights and weekends, traveling for corporate work, showing up on stages, raising my daughters.

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I'm not the guru who "quit corporate to build a 7-figure business." I'm the woman in the arena with you, figuring out how to own your authority while everything around you shifts.​

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MY WORK IN THE WILD

I've been featured on stages, panels, and publications - but the recognition that matters most? When my daughters see their mom building something that honors both career success and authentic living.

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COSIGN MAGAZINE:
WOMEN TO WATCH 2024

I was extremely surprised and honored to be featured in COSIGN Magazine's March 2024 issue that celebrates impactful women leaders and business-owners in the metro-DFW community. 

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Even more, being able to share this milestone with my daughters is immensely rewarding. My career has required much sacrifice in time and energy, but at the heart of all decision making is the impact I'll have in their lives. I encourage you to pick up a digital copy, which features a 3-page interview on my career journey.

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How I Help: The Brand Elevation Ecosystem

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Through Cherice Jenelle, LLC, I serve accomplished women in career transition - those navigating growth, reinvention, or the pursuit of greater impact. But I don't offer generic "personal branding" advice. I offer strategic frameworks built from 20+ years of corporate brand strategy, combined with the lived experience of rebuilding my own authority mid-transition.

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Speaking & Board Advisory​

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Beyond Brand Elevation Lab and Authority Builder, I continue to serve organizations through speaking engagements and board advisory work—blending corporate insight with human truth.

 

Outside of Work

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I’m a proud mom of two bold, beautiful daughters (Bella + Giana), a world traveler who tries to discover a new destination every year, and a lifelong fan of the Golden State Warriors and anything University of Michigan (#GoBlue).

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Ready to Rebuild Your Authority?

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If you're navigating what’s next — in your career, your business, or your brand — I’m here to help you turn that next chapter into your most powerful one yet.

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IN SUMMARY

  • 20+ years of experience across marketing strategy, CRM, insights, brand management, and innovation

  • Marketing coach and mentor to women entrepreneurs since 2010

  • Sought-after speaker on branding, leadership, and DEI

  • Past President, National Black MBA Association | DFW Chapter

  • Graduate of University of Michigan (B.S.) and University of Miami (MBA)

  • Featured on: Beyond the Boardroom Podcast, Just Start Podcast, Shout Out DFW, Trill MBA Podcast, and Voyage Dallas

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